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Fran Davies

Francesca Theokli – Marketing Director

I joined Weetabix in 2008 and have since progressed through a number of roles including Senior Brand Manager for Alpen, Head of Brand Weetabix and Group Head of Category. I am now the Marketing Director for UK and Ireland.

Essentially our role is to steer both our retailer partners and the Weetabix Food Company to create mutual growth in those the categories where we operate. Put simply, if you imagine the cereal category is a cake, we need to grow the cake and gain the Weetabix Food Company a bigger slice of it!