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Our charity partners

At Weetabix Food Group, doing the responsible thing sits at the heart of everything we do. That’s why we’ve made the decision to support only three charities. We know there are lots of great causes out there – and we wish we could help everyone – but we want to make sure our charity partners get our full support so together we can make a real difference to people’s lives.

That means all fundraising activity we do or surplus stock we have, goes to these three charities. If you are looking for support for your charity, we urge you to keep up the great work, but unfortunately we’re not in a position to help at the moment.

Here’s why we chose FareShare UK and GroceryAid as our official charity partners…

FareShare UK

FareShare is the UK’s largest food redistribution charity, fighting hunger and food waste by redistributing good food that would otherwise go to waste to frontline charities and community groups that support vulnerable people – including homeless hostels, children’s breakfast clubs and lunch clubs for older people.

The charity has been working with the food industry, including retailers, food service providers and manufacturers, for more than 20 years to identify ways to reduce waste before it occurs and then to redistribute any quality, in date surplus food to local charities.

Without their current supply of FareShare food 1 in 5 partner charities would close down. Together with FareShare, we want to make sure that doesn’t happen. We’ll be raising money to support FareShare to redistribute food to charities and community groups across the East Midlands and beyond.

Find out more about how FareShare works and the charities it helps here:


GroceryAid has been looking after those in the grocery industry for 160 years. First founded in 1857 as the National Grocers' Benevolent Fund (NGBF), today thousands of grocery people turn to GroceryAid for financial support and practical assistance.

Whether a small independent retailer or supermarket employee, a production line worker, wholesaler or a delivery driver, GroceryAid offers wide-ranging support. Each year more than £4.5million is spent on welfare support for those in the industry that need it most.

Weetabix has been a supporter of GroceryAid for over 15 years and we were recently awarded the GroceryAid Gold Achievement Award for the seventh consecutive year.

Whether it’s debt, loneliness, stress or serious illness, GroceryAid’s #notbuyingit – and neither are we. Anne is just one of the thousands of people GroceryAid helps every year. Watch her story here: