Sustainability

We’ve always said at Weetabix that sustainability is baked into our DNA as a company. Since 1932, we’ve been a local business with big ambitions to nourish the nation with our nutritious breakfasts.

This year marks the fifth year since we laid out our current sustainability strategy, the Change for Even Better approach, that has helped to guide our work. It has ensured that we stay focused on the main prize, which is for the Weetabix Food Company to have the biggest possible positive impact on our world, our business and our communities.

View our 2023 report

OUR STRATEGIC PILLARS

The Change for Even Better approach splits our efforts into four key pillars. We have set ambitious targets against each of these and we regularly report on our progress.

 

 

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Sourcing Responsibility

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Product Responsibility

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Operational Responsibility

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Social Responsibility

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Pillar 1

Sustainable Ingredients

“Working with our growers to help them understand how to reduce nitrogen inputs to wheat production and assessing the potential for carbon sequestration present the biggest opportunities for emissions reductions, as well as water quality and biodiversity improvements.”

Peter Chandley, Head of Quality and Food Safety, Pillar Leader

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Pillar 2

Product Responsibility

“By successfully introducing new recyclable films to our packaging over the past year, we have made sure there is no compromise on product freshness, meaning that our consumers can be confident of the same great Weetabix quality and taste.”

Mark Tyrrell, Packaging Development Manager, Joint Pillar Leader

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Pillar 3

Operational Responsibility

“As well as ongoing Engineering improvements, we are also exploring how we set medium and long-term climate goals rooted in science. We expect to be able to make a formal commitment to Science Based Targets before the end of 2023 that will drive further emissions reductions up to 2030 and beyond.”

Matthew Lawrence, Senior Electrical Engineer, Pillar Leader

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Pillar 4

Social Responsibility

“Ensuring everyone has an equal opportunity to achieve greatness is a philosophy that runs through our business. We are committed to doing the right thing, and developing an environment where everyone can make a difference.”

Sarah Roberts, Communication & Engagement Manager, Pillar Leader

 

2023 PROGRESS

Since publishing our 2022 Sustainability Report, we have made strong progress across each of our key pillars under of ‘Change for Even Better’ framework:

 

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Sourcing Responsibility

98% of our ingredient suppliers have signed up to our updated procurement standard

 

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Product Responsibility

100% of our packaging is now widely recyclable

 

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Operational Responsibility

Over 5 million litres of water are being saved annually by capturing and reusing condensate in our manufacturing process

 

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Social Responsibility

Over 3 million breakfasts donated to FareShare and Magic Breakfast in the past year to ensure healthy breakfasts for those who need them

 

We recognise that these goals cannot be achieved in isolation and we are proud of the lasting relationships we have built over the years with our partners from growers and suppliers, to logistics teams and retail customers to ensure that we are working together to tackle the sustainability challenges facing our society and our environment.We have set ambitious sustainability targets for the next 12 months and look forward to reporting on our progress and the positive impact we have achieved.

VIEW AND DOWNLOAD THE FULL REPORT

View Our 2023 Report

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