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Weetabix Corp Wheat Field

Behind the nation's favourite breakfast company

Want to get to know us a little better? Start exploring the business behind the brands.

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Britain's breakfast icon

We've come a long way since the first box of Weetabix left our Burton Latimer mill way back in 1932. For the last eight decades we've been nourishing the nation with a family of brands that includes: Weetabix, Alpen, Weetabix On The Go drinks, Oatibix, Ready brek, Weetos, and Alpen Cereal Bars.

Today, we are the UK's number one selling, most trusted and most recommended cereal, responding to the changing needs of our consumers.

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Great starts go global

Our Northamptonshire mills currently export to over 80 countries around the world. We’re also really proud that we source the wheat which goes into our Weetabix Biscuit from farms within a 50 mile radius of our head office in Burton Latimer.
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International ownership

A family owned business until 2003, Weetabix Food Company is now a subsidiary of Post Holdings, Inc., headquartered in St. Louis, Missouri.  Post Holdings, Inc is a consumer packaged goods holding company operating in center-of-the-store, foodservice, food ingredient, private label, refrigerated and active nutrition food categories.  Post Holdings, Inc is listed on the New York Stock Exchange (NYSE: POST)
Weetabix Heritage Video

Weetabix heritage video

Understand who we are and what’s helped us become the Weetabix Food Company of today. This video highlights our key milestones since we first started in 1932.

 

Check out our range

Want to find out more about the world or Weetabix? Start exploring our family of brands.

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