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Doing things the Weetabix way

Explore the unique principles and priorities that our reputation is built upon.


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Our mission statement

We want to bring better breakfasts to twice as many tables. So we've made it our mission to delight consumers with great tasting, nutritious breakfasts produced with passion and excellence.

The purpose at the core of our business is to help people live better lives by providing better breakfasts.


We are committed to attracting, retaining and rewarding our brilliant people, and enabling them to make the difference to Weetabix. We understand that our people are our biggest asset and that's why we've created a great place to work.


We take our responsibilities seriously. It's why we minimise waste, promote socially responsible activities and provide great nutrition.


We believe in bringing our consumers a better start to the day. So, we'll always strive to offer a more nutritious alternative.


We work closely with our suppliers and customers to establish mutually beneficial partnerships at all levels – from individual growers to our largest retailer.


We always maintain the highest standards in everything we do. It's been that way since 1932 – and it's never going to change.

Gender Pay Gap Report

Weetabix believe our people Make The Difference and it’s important to us that we continue to have a culture that values the fantastic contribution that both men and women make to our business.

Ensuring we encourage career progression for all colleagues in our business, regardless of gender, has always been, and remains at the heart of our leadership team’s agenda.

To read our 2018 Gender Pay Gap Report, and our story, click here.

To read our 2019 Gender Pay Gap Report, and our story, click here.

Compliance and Governance

Read our UK Tax Strategy Statement here.

Read our Statement of Investment Principles here:
Weetabix Executive Pension Scheme
Weetabix Group Pension Scheme


At Weetabix we have two charity partners – FareShare UK and GroceryAid. We’ve been long term supporters of both great causes. FareShare UK helps to fight hunger and food waste by redistributing good food, while GroceryAid supports those in the grocery industry that need it most.

Find out more about both charities and how we’re supporting the excellent work they do here.

Check out our range

Want to find out more about the world or Weetabix? Start exploring our family of brands.

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