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Announcing new and exciting Weetabix Additions!

Announcing new and exciting Weetabix Additions!

The Nation’s favourite cereal*, now with delicious fruit.

Weetabix, the Nation’s favourite breakfast cereal*, has launched a new range of tasty Weetabix cereals – baked with the addition of delicious fruit into every bite – called Weetabix Additions. Weetabix Additions is launching in two exciting recipe combinations: Apple & Raisin, and Coconut & Raisin; both made with the hallmark of Weetabix – 100 percent wholegrain wheat grown within 50-miles of our mills in Northamptonshire.

We understand the Great British public want a nutritious+ breakfast – we also understand people want a tasty breakfast, with a variety of options. Weetabix is best-placed to meet these needs: not only are we the Nation’s favourite cereal brand, but we also go well with a wide range of flavours and toppings. We have now taken the effort out of preparing the daily breakfast by adding some of the most popular fruits and flavours into our award-winning wheat biscuits: sweet Apples, tasty Coconuts, and juicy Raisins.

Weetabix has a great tradition of innovation and has won six Product of the Year awards since 2010, with: Weetabix with Chocolate Chips (2011); Weetabix baked with Golden Syrup (2013); Weetabix Banana flavour & Weetabix On-the-Go Breakfast Drinks (2015); Weetabix Protein Crunch (2016); and most recently, Weetabix Protein biscuit (2017).

The Weetabix Additions range compliments the wider Weetabix cereal family, offering something for everyone, with: Weetabix Original & Organic; Weetabix with Chocolate Chips; Weetabix baked with Golden Syrup; Weetabix Banana flavour; Weetabix Crispy Minis; and the second-most recent members of the Weetabix family – Weetabix Protein & Weetabix Protein Crunch. Weetabix also offers a sister range of cereals made from oats, under the Oatibix and Oatibix Flakes brands.

Torben Sherwood, Senior Brand Manager at Weetabix, said: "Everyone wants a nutritious+ and tasty start to the day. But we also understand people want tasty breakfast options – and more variety than ever before. We have done a huge amount of research with the Great British public, and have invested heavily in making our award-winning cereal even better! We’re very excited about new Weetabix Additions; our first two recipes both have ingredients that are very popular with consumers – they are already in a wide range of cereals & mueslis, and are also in a large range baked pastries as well as more recently in flavoured waters."

Torben continues by saying: "Weetabix takes its role at the British breakfast table seriously, by providing cereals which are first and foremost nutritious+, but also tasty and enjoyable to eat. We are determined to remain the Nation’s favourite cereal brand, and are supporting the launch of Weetabix Additions with a nationwide TV advertising campaign going-live in March 2017, along with a wide range of events and actives in-stores up and down the country."

Both Weetabix Additions recipes will retail at £2.99 RRP for a box of 24 biscuits, and will be available from all major grocery stores from January 2017.

Weetabix Additions is high in fibre, low is salt, and fortified with vitamins and minerals. Calorie content for a two-biscuit serving is: 149 calories for Apple & Raisin; and 157 calories for Coconut & Raisin.

*AC Nielsen, retail sales vale for UK and Republic of Ireland, 52 weeks’ to 06/12/2016.

+Reducing consumption of sodium contributes to the maintenance of normal blood pressure as part of a healthy diet & lifestyle: Sodium 0.08g per 100g.


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