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Weetabix aims to persuade China's 1.3 billion population to swap a favourite meal

The Financial Mail on Sunday looks into how British institution Weetabix is being welcomed into the Chinese market.

Click the link below to read more:

http://www.thisismoney.co.uk/money/news/article-3232009/British-institution-Weetabix-Chinese-owned-aims-persuade-China-s-1-3-billion-population-swap-favourite-meal.html

 

Giles Turrell

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