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Weetabix praised for its international vision in The Banker

Giles Turrell, our CEO spoke to The Banker, a monthly Financial Times magazine, about our partnership with Chinese food giant Bright Food. They sought a ‘well known, top quality brand’ and the £1.2bn deal has catalysed our introduction in China and has also benefited our expansion into eastern and southern Africa.

Bright food was looking to expand globally by investing in a well-known business like ours. It also got to learn about innovation, food safety and quality and technological capabilities - Giles Turrell

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